“Our rosters are still based on gut feeling.”
Hourly traffic shows when the floor really needs more people.
People counting for retail storesUnderstand traffic at every branch, then make the right move.
From one store to a national chain, SmartCounter shows when visitors arrive, how many passers-by come in, and which branches need attention.
Retail brands using SmartCounter
Retail challenges
What store teams tell us most often.
“We run promotions but can’t measure them.”
Compare visitors before and during a promotion at every branch.
“It’s hard to compare branches fairly.”
Every branch is measured the same way, for the same period, in one ranking.
“We change the window but never know the result.”
The entering rate shows whether a new display pulls more people in.
Why stores are different
One visit, from the window to the cashier.
The camera above the door keeps three numbers apart: passers-by walking past the store, traffic crossing the door line, and visitor traffic once staff and very short visits are taken out. Inside, the zone camera records each visit path and how long people stay in each zone, which builds the heatmap. Engage visit compares visitor traffic with passers-by, and it isn’t sales conversion.
Passers-by2walked past the store
Traffic2+1
Visitor traffic1no staff, no brief visits
Engage visit50%visitor traffic ÷ passers-by
Shopper journeyDwell time 7 min 50 s
- Door
- New arrivals1 min 40 s
- Promo display4 min 10 s
- Cashier2 min
- Exit
End result: 2 passers-by · 2 traffic · 1 visitor traffic · engage visit 50%
Day to day
How retail teams use SmartCounter.
Metrics
What you can measure in your stores.
Every rollout starts with the Basic plan. The Add-on follows your business questions, and everything is confirmed during the site survey.
In-out traffic
Basic planPeople entering through each entrance, by hour, day, week, or month.
Entries & exits
Basic planCrossing direction is recorded separately to show arrival and departure patterns.
Branch comparison
Basic planRankings and comparisons of every location over the same period.
Passers-by
Add-onPeople walking past the store, counted in both directions in front of the storefront.
Engage visit
Add-onThe share of passers-by who become visitor traffic. It isn’t sales conversion.
Dwell time
Add-onAverage time spent in the store or in a chosen zone.
Heatmaps, zones & shopper journeys
Add-onRelative density by area and the order of zones visitors walk through, from the door to the cashier, to plan products and promotions.
Visitor profile
Add-onAggregate gender and age-group shares, with no identities.
Visitor traffic
Add-onReal visitors: staff and very short walk-ins are left out.
Basic planAdd-onConfirmed on surveyStatus shows how each module is offered.
Built for many retail formats
- Fashion & lifestyle
- Department stores
- Supermarkets & minimarkets
- Electronics & gadgets
- Beauty & cosmetics
- Furniture & homeware
- Showrooms & dealerships
- Pharmacies & opticians
See the retail dashboard with sample data, then talk about your stores.
We’ll walk you through the Super App for retail and what we can measure at each store.