Clear definitions
What is counted, at which entrance, in which direction, and during which hours is agreed up front.
How SmartCounter worksFrom site survey to numbers you can trust.
Every rollout starts from your business questions and the real conditions on site. Here is the process, step by step.
Process
Five steps, one team from start to finish.
Discovery call
- What we do
- We learn about your business, locations, and the questions you need answered.
- What you get
- An outline of the relevant solution and modules.
Site survey
- What we do
- We review entrances, layout, lighting, cameras, and network.
- What you get
- A list of measurable entrances and areas, plus equipment needs.
Installation & setup
- What we do
- We install or connect cameras, then set counting lines and zones.
- What you get
- Your sites connected to the SmartCounter Super App.
Count validation
- What we do
- We compare counts with a reference count over an agreed period.
- What you get
- Validation results shared openly.
Training & support
- What we do
- We train your team and keep an eye on data quality after go-live.
- What you get
- A team ready to use data in everyday decisions.
How counting works
Numbers you can trust in every meeting.
SmartCounter counts people as they cross a line set at each entrance, telling entries from exits. In malls, moving between areas is never counted as a new visit.
- A counting line at every entranceSomeone who walks in and out is not counted twice as a visitor.
- Passers-by counted separatelyThe storefront is measured on its own, so you can see how many people come in.
- Checked before handoverCounts are compared with a reference count over an agreed period, and we share the result.
Counting simulation
Demo store · one door, three zones
Counting simulationPlan of a demo store with wall shelving, two gondolas, promo tables, and a cashier by the door. The camera above the door counts people walking along the corridor as passers-by and people crossing the door line as traffic. Staff and very short visits stay out of visitor traffic. Lines on the floor trace each visitor’s path inside the store, and areas where people linger build up the heatmap.
10:15Simulated 10:00–10:15
Engage visit = visitor traffic ÷ passers-by × 100. It isn’t sales conversion.
Validation
How we make sure the counts are right.
Accuracy depends on each entrance. So instead of one figure for every site, we agree how your counts are checked and show you the result.
Reference counts
SmartCounter results are compared with manual counts or another reference.
Representative periods
Checks cover busy and quiet hours, weekdays and weekends.
Re-checks when things change
If a camera moves or the layout changes, counts are checked again.
Privacy & data
We count people. We don’t identify them.
- Aggregate numbers onlyThe dashboard shows counts, times, and areas — no names, faces, or identities.
- Processing agreed per siteHow video is processed and how long data is kept is agreed before rollout.
- Controlled accessOnly users you authorise can see data, by role and location.
Preparation
What to prepare on your side.
You don’t need everything up front. This list helps the survey go faster.
- A list of locations and entrances
- Details of existing cameras or recorders (NVR)
- A stable internet connection on site
- A simple floor plan of the store or building
- One point of contact from your team
Ready to start with one location?
Tell us about your site, and we’ll explain what can be measured and what happens next.