Rosters that follow real peak hours
See traffic by hour, day, and week. Add people at the peak, save when it’s quiet — no guessing.
Store managers · Area managers
People counting & visitor analytics for retail and mallsTurn every visit into a better business decision.
SmartCounter counts visitors at every entrance of your stores and malls, then brings it together in one dashboard: when you’re busiest, which entrances work hardest, and which locations need attention. Plan staff, promotions, and layouts on data — not guesswork.
- Local survey & installation team
- Aggregate data only, no identities
- We check your existing CCTV first
- Peak hours at a glanceThe 18:00–20:00 peak is obvious. Staff shifts follow it.
- A storefront that worksCompare people walking past with those who come in.
- Every branch, one screenLocations ranked automatically for the same period.
Trusted by retail and property teams in Indonesia
Business value
From “it feels busy” to numbers you can act on.
Operations, marketing, and management look at the same numbers — and decide faster. These are the everyday decisions SmartCounter helps with most.
Compare performance across branches
Every location measured the same way over the same period. Branches falling behind stand out.
Management · Regional managers
Measure promotions and events
Compare visitors before, during, and after a campaign — from payday promos to the Lebaran season.
Marketing teams
How well does your storefront pull people in?
Count people walking past and those who come in. Change the display, then watch what changes.
Visual merchandisers
Find busy areas — and the ones people skip
Heatmaps and dwell time by zone help you place products, promotions, and walkways.
Operations · Merchandising
Solutions
Stores and malls ask different questions. SmartCounter answers both.
They are counted differently too, so we built two distinct solutions — in one Super App.
For retail chains
For store managers, area managers, and marketing teams running one store or hundreds.
- Traffic per store, entrance, and hour
- Passers-by vs visitors at the storefront
- Dwell time and heatmaps by zone
- Branch rankings and comparisons
For mall and property operators
For GMs, operations, leasing, and marketing teams who need to understand movement across the building.
- Visits counted at outer gates, without double counting
- Gate-by-gate and floor-by-floor comparison
- Density in atriums, corridors, and common areas
- Event impact on mall visits
How counting works
Numbers you can trust in every meeting.
SmartCounter counts people as they cross a line set at each entrance, telling entries from exits. In malls, moving between areas is never counted as a new visit.
- A counting line at every entranceSomeone who walks in and out is not counted twice as a visitor.
- Passers-by counted separatelyThe storefront is measured on its own, so you can see how many people come in.
- Checked before handoverCounts are compared with a reference count over an agreed period, and we share the result.
Counting simulation
Demo store · one door, three zones
Counting simulationPlan of a demo store with wall shelving, two gondolas, promo tables, and a cashier by the door. The camera above the door counts people walking along the corridor as passers-by and people crossing the door line as traffic. Staff and very short visits stay out of visitor traffic. Lines on the floor trace each visitor’s path inside the store, and areas where people linger build up the heatmap.
10:15Simulated 10:00–10:15
Engage visit = visitor traffic ÷ passers-by × 100. It isn’t sales conversion.
Implementation
From the first conversation to a live dashboard, we stay with you.
Discovery call
Tell us about your business, the questions you need answered, and your timeline.
Site survey
We review entrances, layout, and existing cameras, then confirm exactly what can be measured.
Installation & calibration
Counting lines and zones are set up, then checked against a reference count.
Go live with support
Your team gets Super App access, training, and support from Jakarta.
Privacy by design
Reports only contain aggregate numbers: how many, when, and where — never who.
No empty accuracy promises
We don’t quote one accuracy figure for every site. We agree how counts are checked and share the result.
A local team in Jakarta
SmartCounter is built, installed, and supported directly by PT Ritel Data Indonesia.
Plans
Choose the plan that answers your business questions.
Basic to understand traffic, Add-on to read visitor behaviour, Premium for everything at once. Pricing follows your number of entrances and locations.
The foundation
Basic
Essential visitor analytics for single-location stores to understand foot-traffic patterns.
- Events analytics
- Conversion rate
- In-out traffic analytics
- 24/7 dedicated local support
- SLA 99.9% uptime guarantee
- Customizable reporting
Best offer
Behaviour analytics
Add-on
Advanced analytics for optimizing operations, staff efficiency, and store layout.
- Dwelling time
- Shopper journey
- Passers-by detection
- Store heatmap analysis
- Gender analysis (M/F ratio)
- Age profiling & segmentation
- Visitor traffic (staff elimination)
10% off
The complete plan
Premium
The full platform with AI-powered insights and demographic intelligence.
- All Basic features
- All Add-on features
FAQ
Frequently asked questions
Didn’t find your answer? Ask us directly on WhatsApp or by email.
See all questionsCan you use the cameras we already have?
That’s the first thing we check. During the survey we review camera position and angle, video quality, and access, then tell you which entrances can be counted with your cameras and which need an extra one. We don’t promise every camera will work.
How accurate are the counts?
Accuracy depends on each entrance — camera angle, lighting, and crowding. That’s why we don’t quote one number for every site. Before handover we compare SmartCounter’s counts with a reference count over an agreed period and share the result with you.
How long does implementation take?
It depends on the number of locations and entrances, camera readiness, and network access on site. We give you a realistic schedule after the site survey, before you commit.
Does SmartCounter recognise faces or identify visitors?
No. The dashboard only shows aggregate numbers: how many people, when, and in which area. How video is processed and how long data is kept is agreed for each site before rollout.
Can we export data or connect it to other systems?
Data can be exported for internal reports. Integrations with other systems, such as sales (POS) data, are scoped and planned with your team.
How much does it cost?
Pricing depends on your number of entrances and locations and the plan you choose: Basic, Add-on, or Premium. We prepare a proposal after a short consultation.
Bring one store or mall. We’ll show you what can be measured there.
Book a demo with our team, or start a conversation on WhatsApp.