“Our visit numbers balloon because people get counted over and over.”
Each person counts once as a visitor at the outer gates. Moving between floors is floor traffic, not a new visit.
People counting for malls & propertySee visitor movement across the building, from gates to floors.
SmartCounter counts visits at the outer gates, keeps movement inside the building separate, and shows floor traffic and area density — so operations, leasing, and marketing work from the same numbers.
Malls and properties using SmartCounter
Mall challenges
What mall teams tell us most often.
“Tenants ask for traffic data, and we don’t have the numbers.”
Floor traffic and area density give leasing and tenants the same numbers to discuss.
“Events always look busy, but we can’t show what they do for visits.”
Compare visits before, during, and after an event at every gate.
“Security and cleaning rosters still follow habit.”
The busiest gates and floors by hour show where operations teams are needed most.
Why malls are different
One person stays one visitor, however many floors they walk.
Outer gates record gate traffic. Lines at the escalators record floor traffic separately. Each person counts as one visitor, so the number never inflates as people walk around.
Gate traffic1counted at outer gates
Floor traffic2+1
Visitors1still one person
End result: 1 visitor · 1 gate traffic · 2 floor traffic
Day to day
How mall teams use SmartCounter.
Metrics
What you can measure in your mall.
Every rollout starts with the Basic plan. The Add-on follows your business questions, and everything is confirmed during the site survey.
Gate traffic
Basic planPeople entering through each outer gate, by hour and day.
Gate comparison
Basic planEvery gate ranked over the same period.
Events & campaigns
Basic planTraffic during an event compared with a baseline period.
Floor traffic
Confirmed on surveyMovement between floors, kept apart from visitor counts.
Passers-by
Add-onMovement along corridors and in front of tenants.
Area occupancy
Confirmed on surveyPeople present in atriums, corridors, or common areas at a given time.
Dwell time
Add-onAverage time visitors spend in the mall or a chosen area.
Visitor profile
Add-onAggregate gender and age-group shares, with no identities.
Basic planAdd-onConfirmed on surveyStatus shows how each module is offered.
For many kinds of property
- Shopping malls
- Lifestyle centres
- Trade centres
- Outlet malls
- Exhibition halls
- Mixed-use retail
Talk to us about the gates, floors, and areas you want to track.
We’ll show you the Super App for malls with sample data and walk through a survey of your building.